Blog post number 7: Audience Research

We carried out research into our potential target audience by asking a short series of questions to media students. The questions were as follows:

• Name:
• Age:
• Favourite film:
• Favourite TV programme:
• Favourite actor/actress:
• Favourite genre:
• Hobbies:
• Dislikes:

Here is a quick example of one of the students we asked:

• Name: Jeffrey Roberts
• Age: 17
• Favourite film: 'Blow', 'The Godfather', 'Lock, Stock and Two Smokin' Barrells'
• Favourite TV programme: CSI, The Inbetweeners, Scrubs
• Favourite actor/actress: Angelina Jolie
• Favourite genre: Crime, comedy
• Hobbies: Skateboarding, socialising, computers, watching films
•  Dislikes: Watching the news, reading newspapers

 

here is a picture of the student we interviewed.

From my research, I have learnt that everybody likes different films, TV programmes, genres. I have also learnt that stereotypically, girls don't watch just romance films and boys don't watch just action films, everyone has a diverse taste in film. Our target audience is people aged 15 years and older, people that enjoy crime/romance films, people that enjoy a film with a drugs themed storyline.